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The Bow Valley Underground

Local access. Local perks. Local pride.
For more than 30 years, we’ve called Canmore home—and we’re proud to be part of the Bow Valley community. As one of the area’s top-rated experiences, we want our neighbours to experience it firsthand, feel proud recommending it, and help more visitors discover a true Canmore must-do. That’s why we created the Bow Valley Underground: local access, local perks, and an easy way to share something you genuinely stand behind.
Unlock Local Access ↓

The Bow Valley Underground

Local access. Local perks. Local pride.

For more than 30 years, we’ve called Canmore home—and we’re proud to be part of the Bow Valley community. As one of the area’s top-rated experiences, we want our neighbours to experience it firsthand, feel proud recommending it, and help more visitors discover a true Canmore must-do. That’s why we created the Bow Valley Underground: local access, local perks, and an easy way to share something you genuinely stand behind.

Unlock Local Access ↓

It Pays to be Local

Whether you’re hosting friends, showing family around, or just want a fresh way to experience your backyard, we’d love to have you in the Bow Valley Underground. Get local pricing on year-round tours, occasional appreciation offers, early notice on special events, and the option to earn cash when your referrals book.

  • Year-Round Local Discounts

    We want Bow Valley locals in the cave—often.

    • 20% off regularly priced Adventure + Explorer Tours

    • Valid year-round (when you book direct)

    • A straightforward way to experience one of Canmore’s must-dos for less

  • Local Appreciation Offers

    Because locals deserve the best deals.

    • Local Appreciation Days and limited-time promos

    • Seasonal offers tied to quieter periods and special dates

    • Easy to share with visiting friends and family

  • First to Know

    Want early access to the fun stuff?

    • Be the first to hear about special events, new experiences, and limited-capacity releases

    • Local-only announcements and early notice when you’re on our mailing list

  • Earn with Referrals

    If you recommend us, we’ll thank you.

    • Earn cash rewards when your referrals book through our VIP program

    • Simple tracking so you get credit without any awkward back-and-forth

    • Great for locals who host visitors, work in town, or just love sharing Canmore’s best experiences

  • Community Support

    Giving back is part of who we are.

    • Discounts & Donations – Support for local groups and community initiatives.
    • Cause-Driven Campaigns – Opportunities to align tours with local conservation, culture, or other causes.
    • Educational Partnerships – Collaborations with schools, youth programs, or community groups.

Local perks are for Bow Valley residents (proof of residency may be required). Discounts may not be combined with other offers and may exclude select dates/events.

How to Join the Underground

If you have any questions about how these process work or have ideas on how we might make this process easier for you please contact us.

Who is Eligible?

These offers are available to anyone who lives and/or works in the Bow Valley (Canmore, Banff, Lake Louise, Exhsaw, Harvie Heights, or Dead Man's Flats). You may be asked to show proof of eligibility upon registering or booking a tour (ie. drivers license with your current address, pay stub from a local employer, etc).

How to Participate

Register using the form below. We'll provide you with access to a locals only portal page with details on how to make bookings, referrals etc.

Referral Payments

We pay any referral amounts owing to you in the first week of the month for any tours that took place in the previous month. For example, if someone you referred did a tour with us in May, you will receive payment for that booking in June. This helps us avoid any unnecessary refunding processes.

Referral payments are paid via eTransfer unless other arrangements are made.

Register

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